This page documents egregious abuses of the "not about" construction. Please send me any amusing or disgusting examples that you find.

It's not about piracy.	It's about opportunity	Source
It's not about cigarettes.	It's about liberty	Source
It's not about coming into schools criticising,	it's about showing them different ways of cooking food	Source
it's not about conformity,	it's about learning how to live in a community	Source
it was not about ``bypassing councils'',	but aimed at getting local people and the councils together.	Source
The abortion row in the US is not about babies.	It's about power-mad grown-ups who despise each other	Source
The clause is not about individuals,	but about regulating those who put advertising on the net	Source
the treaty is not about enlargement	but about further creating a framework to achieve full political and economic union	Source
Improving participation is not about political dogma or hitting statistically satisfying targets	It is about ending a huge waste of talent.	Source